I worked with another department outside of the marketing department at my previous employer to develop a lead strategy campaign. We took advantage of two outside vendors, an affiliate marketing vendor, and a SMS text service provider. The campaign ran for several months but here you will see the landing page, banner ad, and the report in Google’s Looker Studio using data implemented from Google Analytics over the course of 2 weeks. The Ad generated 76 users and the landing page itself reported over a 92% engagement rate.